Have you ever noticed that a floor in a mall/department store can be totally occupied by only make-up/beauty/wellness products? In fact both SM and Landmark ( Makati ) is has/in the process of improving this section of their stores. This is one proof of how vain people can be. Even in times of financial hardships people still wants to look good, so as an article in The Huffington Post suggests never underestimate women's vanity.
For those who are curious, these are "our (mine and Irish's) vanity kit".